Impact of slow loading websites is tremendous on their success. Web pages that load slowly can literally destroy the future of the online venture. Here are some interesting facts:
- 18% of shoppers will abandon their carts if pages load too slowly. And just a 1-second delay in load time can hurt revenues by 7%. (link)
- Up to 78% of users say they’ve felt stress or anger while using a slow website, 44% of users say that slow online transactions make them anxious about the success of the transaction, and 4% of people have thrown their phone while using a mobile site. (link)
- Studies show that 57% of online customers will abandon a site after 3-second. Many users tell others about their negative experiences and never return to the site. Just a 1-second delay can hurt revenues by 7%.
7% impact per second on the top line is a BIG one for any e-commerce company. And guys this is not a case of “entitlement” by the ADHD type of consumers, but because of neuroscience reasons.