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SWOT: SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats inside a company, project, or a business venture. It involves identifying the internal and external factors that are favorable/unfavorable for business to succeed.

It is the staple of many consultants who live by it.  In strategy it has been very helpful to evaluate an organization or a group.  There is a WIKI where you can get free SWOT which have been created by public.  You can also use it as well as contribute to it.  The site is Wiki SWOT.