The Consumer attitudes are changing a lot! In a recent Accenture survey, near 2/3rd participants said that would trade increased privacy for more personalized offers – which means that people are willing to give their personal information to have a more personalized experience. The survey was done with 2000 adults in US and UK. 93% people said that they would purchase from companies that use social media. Nearly half of all respondents – 49 percent – are receptive to their favorite stores or brands using their tracking data to inform their future purchases and make them aware of product availability.