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Consumers willing to trade Privacy for Personalized Experience via Social Media this holiday season

The Consumer attitudes are changing a lot!  In a recent Accenture survey, near 2/3rd participants said that would trade increased privacy for more personalized offers – which means that people are willing to give their personal information to have a more personalized experience.  The survey was done with 2000 adults in US and UK.  93% people said that they would purchase from companies that use social media.  Nearly half of all respondents – 49 percent – are receptive to their favorite stores or brands using their tracking data to inform their future purchases and make them aware of product availability.

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