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Its all about the right idea and execution in the world of business. There are numerous singles and marriage sites that it is nothing new to have another one! So, it was a surprise to see a site with a concept that will surely work in this area – marriage/singles site for the Divorced and Widowed in India –! I think it is an interesting concept… although some second-timers may want to go with a first timer again.. but the maturity levels will probably be higher for the second timers.

In any case its a brilliant use of a good concept applied to a beaten up area!