Delhi has 88% TV Penetration of its total households; 100% Digitization achieved; How will Digitization Help

Delhi is one city in India which now has 100% TV digitization.  Every household which has a cable for TV has a set top box to receive content.  The overall TV penetration [http://timesofindia.indiatimes.com/city/delhi/Delhi-achieves-100-per-cent-cable-TV-digitisation/articleshow/17066177.cms] in the city is an astounding 88%. There