The Indian budget every year has always been an eagerly awaited event. For many decades, the best minds in economics, finance, tax, business and industry throng the media house to analyze the provisions shared by the Financial Minister.
Sometimes major events completely disconnected may be data points for the plans of the different powers around the world. The challenge is to discern what purpose they serve? More critically, what are we moving towards?
When the US Ambassador threatened India's "Strategic Autonomy" policy over India's friendship with Russia - much more than meets the eye was at stake. Let us unpack how the Ukraine war has fundamentally changed the US and the world. And why are we here anyway?
In a very interesting presentation, Rohit Bhargava has identified 15 marketing trends for 2013, that the companies can use profitably. They are:
Shoptimization:“New mobile apps and startups let consumers optimize the process of buying everything from fashion to medical prescriptions.” – medical SEO can be used in this instance.
Partnership Publishing:“Aspiring authors and publishing professionals team up to create a new”do-it-together” models of publishing.”
Human Banking:“Aiming to change years of growing distrust, banks finally uncover their human side by taking a more simple and direct approach to services and communication.”
MeFunding:“Crowdfunding evolves beyond films or budding entrepreneurs to offer anyone the opportunity to seek “me-funding” to do anything from taking a life changing trip to funding a college education.”
Powered by Women: “Business leaders, pop culture and ground- breaking new research intersect to prove that our ideal future will be led by women.”
Method Consulting:“Successful entrepreneurs and companies create”on-the-side” consulting models to help others duplicate their success.”
Precious Print:“Thanks to our digital-everything culture, the few objects and moments we choose to interact with in print become more valuable.”
Backstorytelling:“Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand and history.”
Social Visualization:“Visualization goes beyond data to let people visualize their own social profiles, and conversations online.”
Healthy Content:“Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages. “
Degree-Free Learning:“Quality of E-learning content explodes as more students consider alternatives to traditional college educations.”
Friend-Sourced Travel:“New and old friends change the travel experience by curating where to go, and offering more local authentic experiences.”
MicroInnovation:“Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value.”
Hyper-Local Commerce:“New services andtechnology makes iteasier for anyone toinvest in localbusinesses and buyfrom local merchants.”
Heroic Design:“Design takes a leadingrole in the introductionof new products, ideasand campaigns tochange the world. “
Hindenburg Report on Adani was a camouflage. The real story is unfolding after that. The Economic Warfare being unleashed on India needs to be fully understood. An extremely in-depth analysis!
Remote work is now mainstream. It will manifest enormous changes in nations, societies, businesses and cultures. Its impact will result in new cities, education, corporations and communities.
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