The Indian budget every year has always been an eagerly awaited event. For many decades, the best minds in economics, finance, tax, business and industry throng the media house to analyze the provisions shared by the Financial Minister.
Sometimes major events completely disconnected may be data points for the plans of the different powers around the world. The challenge is to discern what purpose they serve? More critically, what are we moving towards?
When the US Ambassador threatened India's "Strategic Autonomy" policy over India's friendship with Russia - much more than meets the eye was at stake. Let us unpack how the Ukraine war has fundamentally changed the US and the world. And why are we here anyway?
Well, a friend – Bharat Kumar Mohan, who runs the start-up Sensara – who monitors the TV and media behavior in real time shared an interesting update on Linkedin.
The switch-ins (plotted by the minute for the last 7 days) news channels monitored by his organization show a radical acceleration after the Pulwama Attack. In fact, there is a 100% increase in viewership!
As the news channels keep feeding more and more stuff, sometimes even fake and controversial, viewers keep coming back for more and more information in the days after the attack.
It is not as if people are not sleeping due to this and awake to capture every detail. They sleep – as the graph shows – and then wake up and carry on their intense viewing!
Very interestingly, we also observed that 62% of the entire TV audience had caught up on a news channel after the incident. Normally, only 48% of the regular TV audience ever watches a news channel.
People want more and more information, and even when there is no new information, they want to keep the channel on in the hope of something new specifically when there is so much anticipation!
He shares the graph which shows the whole pattern by the minute for last 7 days – before the Pulwama Attack and after that. It is indeed very revealing!
In short, as crude as it may sound – terror attacks are great business for news channels.
People switch in from their regular entertainment channels to news – sometimes perhaps with very similar reasons.
The Indian budget every year has always been an eagerly awaited event. For many decades, the best minds in economics, finance, tax, business and industry throng the media house to analyze the provisions shared by the Financial Minister.
When the US Ambassador threatened India's "Strategic Autonomy" policy over India's friendship with Russia - much more than meets the eye was at stake. Let us unpack how the Ukraine war has fundamentally changed the US and the world. And why are we here anyway?
This visit of India left me with many questions. Many observations and inputs from different people and sections. Food for thought that I have tried to contemplate on and make sense of. Sharing all that with you.
When you analyze the last 60 years of the economic miracles of Singapore, South Korea and Malaysia versus the continued impoverished Indian economy, you get very interesting lessons. Can Indians have the wherewithal in them to do in one generation so that the coming generations may rise?
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