Baba Ramdev’s Patanjali is India’s Most Trusted FMCG Brand

Baba Ramdev’s Patanjali is India’s Most Trusted FMCG Brand

TRA Research (formerly Trust Research Advisory), is one of the leading Brand Intelligence and Data Insights Company – part of the Comniscient Group.

The latest Brand Trust Report 2018 report – TRA 2018 Brand Trust Report – by TRA has found that Baba Ramdev’s Patanjali is India’s most trusted FMCG brand (FMCG Category ranking).  On its way to the top, Patanjali has beaten companies like Nestle, Unilever, ITC and Dabur.

Already, Patanjali is the largest ad spender in the country amongst all the brands!

Last year for 2016-17, Patanjali had revenues of Rs 10,216 crores, which was a 100% increase compared to the revenues in 2015-16.  Their top selling products include (list courtesy:

  • Highest selling and most popular product was Patanjali Cow Ghee, which clocked Rs 1467 crore of sales
  • Dant Kanti toothpaste generated sales of Rs 940 crore (holding 14% market share)
  • Kesh Kanti shampoo generated sales of Rs 825 crore (holding 15% market share in domestic market)
  • Herbal bathing soap Rs 574 crore
  • Biscuits: Rs 380 crore
  • Honey: Rs 335 crore (holding 50% market share)
  • Washing Power: Rs 325 crore
  • Atta: Rs 407 crore
  • Beauty and Cosmetics: Rs 231 crore (Saundarya brand)
  • Facewash: Rs 228 crore (grabbing 35% market share in India)

The FMCG sector is not the only area, Patanjali is venturing into many businesses.

Coming Ventures of Patanjali

Patanjali is expanding into many sectors which are closely related and aligned to its fundamental credo of Indian heritage and Yoga.

  1. Nutritious Restraurants Chain: Last year, Patanjali had also announced that they will be getting into the business of setting up nutritious restaurants all over India.  Also, they planned to spend Rs 5000 crores to set up food parks in Madhya Pradesh, Maharashtra, Andhra Pradesh, Assam, and Uttar Pradesh.  One of the food parks in MP will be used as an export hub to US, UK and Canada.
  2. Solar Power: Meanwhile Patanjali has also declared that it will invest Rs 100 crores in Solar Power.
  3. Vastram: Another line of business is Vastram – with khadi based yoga-wear and with that it hopes to take on the likes of Nike and Adidas in garments and Horlicks and Bournvita with its Powervita.

Some say that Patanjali is already worth Rs 14,000 crores at present.

From the humble beginnings, that is a very big jump for someone who focused on Indian heritage and spiritual foundation.

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