Starting a new business is a big deal for most people. First, you have to figure out what your business is actually going to be and then you have to make sure that it is successful. You’ll have to deal with things like getting a person of significant control. It doesn’t just end there though, there is so much more that you’ll have to figure out, like where the best location is. People aspiring to start new businesses are searching online on information to start businesses in different countries. SEMRUSH, a digital marketing firm has found after analysis of searches, that India is the #1 destination search choice.
A study conducted by SEMrush, an online digital marketing suite, revealed that India leads the Top 10 globally most searched countries online for ‘starting business in’. The study has established the fact that India is not just a preferred choice for Indians to do business in their homeland, but is also becoming a priority for SMEs from across the world, according to a company official. (Source: Hindu Businessline)
The others are:
- The Philippines
- New Zealand
- South Africa
- United Arab Emirates
Rohan Ayyar, Regional Marketing Manager India, SEMrush has said that the results are based on analyses of the search queries in 2017-18. He said:
“The search volumes for India were much higher in comparison with countries such as Australia, Canada and the UAE. The developments in PPP model and progressive policies and plans have further helped start-ups and businesses to grow, giving a great boost to SMEs.”
Now, quite clearly, this does not translate in higher start-ups in India. At least right away. It shows that India is on the radar of people – those interested in digital businesses perhaps – who are generally leading the other businesses in trends. It is a leading indicator and could show a glimpse into what could hold for India, if things hold the way they are in terms of policies and strides in friendliness to businesses and start-ups. With many start-ups in India developing over time, they will be looking towards digital marketing as their primary advertising strategy to bring in customers. Luckily, new start-ups have a wealth of resources available to them, helping them make the most of the different advertising and marketing campaigns – this no-nonsense guide is one of many online resources.