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Rs 15,000 crores ($2 bn) Online Sales During Diwali Season in 2018

Rs 15,000 crores sales have been recorded in just 5 days (October 9 through 14) of the Diwali season online buying in India.  This is a growth of 64% over 2017.  It was buoyed by affordability and loyalty schemes from the retailers, as per Red Seer Consulting.  80% new customers were from rural areas, smartphones led in value while fashion in number of units of sales.

Source: Financial Express